If you run equipment for a living, I don't need to tell you what's been happening at the pump. A year ago, diesel in Texas was sitting around $3.20 a gallon. This spring it blew past $5, and it's still there. That's a 60% jump in twelve months.
I feel it the same way you do. Every machine in our yard runs on diesel. Every delivery we make to a job site in Conroe or Tomball burns diesel. When my brother fuels up the truck to drop off a skid steer, that fill-up costs a hundred dollars more than it did last year. It adds up fast, and I'd be lying if I said it didn't sting.
Everybody in this industry is dealing with the same math, and I understand why a lot of rental companies have raised their rates. Fuel surcharges, delivery fees that doubled, daily rates creeping up every quarter. I get it. It's a business decision, and I don't judge anyone for making it.
But we decided to go a different way. Our rental prices are the same today as they were before diesel went crazy.
Here's my thinking. Most of our customers are contractors, landscapers, and homeowners working on a budget that was set months ago. Your bids didn't get a fuel adjustment. Your clients aren't paying you extra because the market got tough. If I pass my fuel costs on to you, I'm just moving my problem onto your table, and you've already got enough on it.
This isn't charity. It's a bet. I'm betting that if we hold the line when times are tight, you'll remember who had your back when things loosen up. We're a small family operation out of Spring. We don't have shareholders asking for margin. We have neighbors asking for a fair deal, and that's something we can actually deliver.
So here it is, plain and simple: same rates, same fast pickup, same 24/7 phone line, in English or in Spanish. If diesel ever comes back down to earth, great. Until then, our prices are staying right where they are.
Come see us, call us, or send a WhatsApp anytime. We'll keep the machines fueled and ready. That part's on us.
Diesel Is Over $5 a Gallon. Our Rental Prices Haven't Moved.